Artigos de Negócios

01
MAR
17

Sociedade Globalizada e Inclusiva em inglês



 

Se queremos construir uma sociedade inclusiva, temos de começar cuidando da linguagem.  O problema é que, muitas vezes inconscientemente, expressamos discriminação na simples escolha de palavras, mesmo em nossa própria língua. 
 
 
Por exemplo: você sabia que em Português, o termo correto para pessoas com deficiência é esse mesmo: pessoas com deficiência? Não é portador de necessidades especiais, não é deficiente. 

Se saber o termo correto já é difícil na nossa língua, imagine em inglês. Em uma sociedade globalizada que pretende ser inclusiva, o que aprendermos em Português já temos de estudar também em inglês, pois agora nos comunicamos com as pessoas do mundo, na vida profissional ou pessoal.

 
Uma dica para se aprofundar no tema e no vocabulário é o site da BBC, que tem uma seção chamada DisabilityWorks. Você também pode encontrar no Twitter e no Facebook. ##DisabilityWorks

Hoje vamos aprender mais sobre este assunto, completando as frases (em inglês britânico) com as palavras corretas. Fique atento aos termos usados  


spending power / working age / disability
In the UK, it is thought that some seven million people of _____________have a  ________, which all adds up to an awful lot of _____________

businesses / disabilities / economics
The BBC's business and ________unit is looking at how __________work with people with _________.



industries / difference / aim
The _____ is for them to amplify their voices within their own _________, promoting changes and improvements that will make a __________ to them.


needs  / catering / accessibility  
As a public advocate for _________, these champions will help businesses realise the value of these consumers and the importance of _________to every customer's ______.


change / inclusive / access 
These industries must become fully________. Not being able to access the high street, products and services, transport or simply to ________  a loo jars with our national values: it must _________.


participation / discrimination/ change /
Fear of _________can deter them  from attending music events, but without their ______   _______won't occur.


mobility /  wheelchair / issues /user /
Ricardo has been a _______   _______  since 2001, when he was shot after an attempted kidnapping. He is now a tourist agent who specialises in finding holiday packages for people with ______   ______.  ‘People with disabilities are not seen as consumers’ , says Ricardo.

pity  / niche  / consumer
 
In Brazil people will only act to help out others with disabilities out of obligation or______. No one sees the person with disability as a proper ________, as they are seen abroad. Other countries earn billions of dollars offering services to this ______. But not here.


ANSWERS
In the UK, it is thought that some seven million people of working age have a disability, which all adds up to an awful lot of spending power.

The BBC's business and economics unit is looking at how businesses work with people with disabilities.

The aim is for them to amplify their voices within their own industries, promoting changes and improvements that will make a difference to them.

As a public advocate for accessibility, these champions will help businesses realise the value of these consumers and the importance of catering to every customer's needs.

These industries must become fully inclusive. Not being able to access the high street, products and services, transport or simply to access a loo jars with our national values: it must change.

Fear of change can deter them  from attending music events, but without their participation   discrimination won't occur.

Ricardo has been a wheelchair  user  since 2001, when he was shot after an attempted kidnapping. He is now a tourist agent who specialises in finding holiday packages for people with mobility issues.  ‘People with disabilities are not seen as consumers’ , says Ricardo.

In Brazil people will only act to help out others with disabilities out of obligation or pity. No one sees the person with disability as a proper consumer, as they are seen abroad. Other countries earn billions of dollars offering services to this niche. But not here.


GLOSSARY

LOO (British) : a toilet
TO JAR: to have a harsh or unpleasant effect on someone or something
HIGH STREET: a street where the most important shops and businesses in a town are 
TO CATER TO: o satisfy a need or to provide what is wanted or needed by a particular person or group:


SOURCES
http://www.bbc.com/news/disability
http://www.selursocial.org.br/porque.html
http://dictionary.cambridge.org


Escrito por Rose Souza. Publicado em 01.03 na coluna semanal da Exame.com. Editado por Rose Souza para o blog da Companhia de Idiomas 

Rosangela Souza é fundadora e sócia-diretora da Companhia de Idiomas e ProfCerto. Graduada em Letras e Tradução/Interpretação pela Unibero, Business English na Philadelphia, USA. Especialista em Gestão Empresarial com MBA pela FGV e PÓSMBA pela FIA/FEA/USP.  Desenvolveu projetos acadêmicos sobre segmento de idiomas, planejamento estratégico e indicadores de desempenho para MPMEs. Colunista do portal da Catho Carreira & Sucesso, RH.com e Exame.com.   Professora de Técnicas de Comunicação, Gestão de Pessoas e Estratégia na pós graduação ADM da Fundação Getulio Vargas/FGV.


E se você quer se aprofundar neste assunto, fale com a gente. A Companhia de Idiomas tem professores que vão até a sua casa ou empresa. Fale com: roselicampos@companhiadeidiomas.com.br